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ankit_coverimageSreekant Khandekar Interview
Can audacious ice cream startup Hocco hit Rs 500 crore in sales this year?
By Sreekant Khandekar
Sep 24, 2025 05:30 IST 11 Min read
new age ad agenciesAdvertising
When the star client stumbles: Building resilience in India’s new-age ad agencies
By Anushka Jha
Sep 19, 2025 05:30 IST 4 Min read
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Millennials today, Gen Z tomorrow: How Magicbricks is courting the next homebuyers
By Anushka Jha
Sep 12, 2025 05:30 IST 4 Min read
sandeep_article_coverSreekant Khandekar Interview
Why Pidilite can’t stop creating new categories and great brands
By Sreekant Khandekar
Sep 11, 2025 05:30 IST 8 Min read
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Burger King UK taps Gordon Ramsay, only to say he didn’t make the burger
By Anushka Jha
Sep 11, 2025 05:00 IST 2 Min read
Abhinav Brand ConceptGuest Article
How India’s tier 2/3 cities are driving affordable luxury & premium brands
By Abhinav Kumar
Sep 10, 2025 05:11 IST 4 Min read
IMG_0541POV
POV: Will the GST rate cuts boost ad spends this festive season?
By Ubaid Zargar
Sep 08, 2025 05:31 IST 3 Min read
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About IIGC: India’s first self-regulatory body for influencer economy
By Ubaid Zargar
Sep 05, 2025 05:10 IST 4 Min read
Zepto Pic1Advertising
How Zepto’s OOH campaign turned its audience into co-creators
By Cheenu Agarwal
Aug 27, 2025 05:31 IST 3 Min read
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Apple’s latest ad shows how its tech helps people with Parkinson’s
By Ubaid Zargar
Aug 26, 2025 05:01 IST 2 Min read
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