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MaghanGuest Article
If your brand were a person, would you swipe right?
By Maghan Varkey
Aug 21, 2025 05:00 IST 4 Min read
omlMedia
Why MO believes brands must build fandom and act like creators—or get left behind
By Anushka Jha
Aug 19, 2025 05:30 IST 4 Min read
ChiragGuest Article
Decoding Gen Z: The new blueprint for talent in Indian advertising
By Chirag Raheja
Aug 19, 2025 05:01 IST 4 Min read
controversy brandsBrands
From AI models to pricey chappals: When brands couldn’t read the room
By Anushka Jha
Aug 14, 2025 05:11 IST 4 Min read
Picture1Media
50 days to go: Cricket’s marketing game shifts to ICC Women’s World Cup '25
By Kausar Madhyia
Aug 12, 2025 05:11 IST 3 Min read
Snapchat-billboard-1Digital
Snap wants you to prioritise attention over impressions. Here’s why
By Ubaid Zargar
Aug 11, 2025 05:31 IST 5 Min read
OriflameGuest Article
How brands can win the hearts of Gen Z: Strategies for genuine connection
By Abhishek Chakraborty
Aug 11, 2025 05:01 IST 5 Min read
Rakhi adsAdvertising
Sibling love, unfiltered: Brands tap into the playful chaos of Rakhi season
By Cheenu Agarwal
Aug 07, 2025 05:20 IST 4 Min read
Binit_DaburGuest Article
Harnessing the challenger mindset: A blueprint for defying the status quo
By Binit Kumar
Aug 05, 2025 05:11 IST 7 Min read
concert story imageAdvertising
From music to marketing: The rise of concerts as the new stage for brand integrations
By Anushka Jha
Aug 04, 2025 05:30 IST 4 Min read
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