advertising

It’s time for advertising agencies to be bolder: Pravin Shah of BigBrandTheory

Harpic and Akshay Kumar take on brand impersonators in this new ad film

Advertising in News genre surpasses pre-pandemic levels with 6% growth in 2023 over 2019: TAM AdEx

Heinz turns common dining insight into a creative

Colgate India registers 20.20% YOY increase in ad spends

Zomato reenacts the lives of its top customers in this content series

The age of AI: Will the ad world trade in creativity for impact in 2024?

Philips India, Sony SAB, Myntra, and more triumph at afaqs! Brand Storyz Awards 2023

What’s with the true-to-life ads that aren’t so true after all?

Average ad volumes grew by 19% in CWC ‘23 compared to CWC ‘19, says TAM Sports report