Indian Premier League

IPL 2023: Havmor Ice Cream to use martech for the first time in an ad campaign

IPL economy: How the tournament boosts consumption

Viacom18 to stream FIFA World Cup on separate sports app?

IPL’s crucial role in Disney+ Hotstar’s rising subscriber base

How Disney+ Hotstar plans to build a "deeper connect" with the next 200 million users during IPL

Vivo IPL all set for April run; broadcasters seeking higher ad rates, more brands keen to advertise

"We will make sure that Nokia is among the top three smartphone brands in next 4-5 years," says Ajey Mehta of HMD Global

"While the Pro Kabaddi League is an established product, it doesn't have to be the only one..."

"Star India will simulcast IPL live on both Hotstar and TV": Star India's Sanjay Gupta

IPL: BCCI invites brands to acquire partner rights