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Marketing

AI is here to stay, but the buck stops with marketers Marketing
AI is here to stay, but the buck stops with marketers
By Ubaid Zargar
May 22, 2024 05:00 IST 4 Min read
GECs, sampling, and lots of cricket: Cycle Pure Agarbathi’s 75 years of marketing Marketing
GECs, sampling, and lots of cricket: Cycle Pure Agarbathi’s 75 years of marketing
By Ubaid Zargar
May 20, 2024 05:30 IST 5 Min read
From celebrity collabs to virtual influencers; here’s how realme is marketing its new NARZO Marketing
From celebrity collabs to virtual influencers; here’s how realme is marketing its new NARZO
By Ubaid Zargar
Mar 15, 2024 05:20 IST 7 Min read
Enough of awareness campaigns; 2024 will be the year of performance marketing for LEGO Group India Marketing
Enough of awareness campaigns; 2024 will be the year of performance marketing for LEGO Group India
By Ubaid Zargar
Mar 07, 2024 05:30 IST 6 Min read
The Uberisation of the Chief Marketing Officer Marketing
The Uberisation of the Chief Marketing Officer
By Venkata Susmita Biswas
Feb 05, 2024 05:30 IST 8 Min read
Navigating the horizon: Unveiling emerging trends in D2C brand marketing Guest Article
Navigating the horizon: Unveiling emerging trends in D2C brand marketing
By Deep Bajaj
Jan 02, 2024 05:00 IST 3 Min read
Qs to ask at Y-end Guest Article
Qs to ask at Y-end
By Vinay Kanchan
Dec 29, 2023 04:30 IST 5 Min read
The nitty-gritty and witty of marketing in 2023 Marketing
The nitty-gritty and witty of marketing in 2023
By afaqs! news bureau
Dec 28, 2023 05:30 IST 7 Min read
Localisation, digitisation, and consumer education will define Haier's 2024 Marketing
Localisation, digitisation, and consumer education will define Haier's 2024
By Ruchika Jha
Dec 28, 2023 05:00 IST 5 Min read
The marketer’s playbook for 2024 Marketing
The marketer’s playbook for 2024
By Ubaid Zargar
Dec 18, 2023 05:30 IST 5 Min read
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