OOH

BMC releases draft OOH guidelines; digital hoardings to be switched off at 11 pm

Ads on biz premises, balloons and skywalks also included under BMC’s draft policy for OOH

OOH body chair Pawan Bansal urges agencies to advice advertisers to buy OOH media only from IOAA members

Mumbai OOH tragedy fuels demands for stricter advertising regulations

Hong’s Kitchen fights Delhi air with an anti-pollution billboard

How Flipkart turned iPhone 14 into the protagonist of its Big Billion Days story

Times OOH bags advertising rights for Goa International Airport, Dabolim

Sleepy Owl ropes in celebrity Doppelgängers for new campaign

Memeing on hoardings: Why has this social media content format found success on OOH

Dentsu puts up OOH ads celebrating Cannes Lions wins