Social media

"Consumers globally, are demanding real, powerful storytelling": P&G's Ritu Mittal

South India has been a special market because adoption and engagement rates are higher: Sunil Kamath, ShareChat

Consumers in India spend over 10 hours daily on devices, engaging with content: Adobe’s Brand Content Survey

Twitter - Vistara Lessons: Delete or Defend?

4 rival print media groups join hands...

Learning from Surf Excel's social media fire

We 'listened' to almost 8 million conversations in the last 12 months: Mahindra's Vivek Nayer

"Ad fraud is a moving battlefield": Mastercard's marketing head, Manasi Narasimhan

Search versus social traffic: What's more precious to web publishers?

Cheil India to handle 'social listening' mandate for Aditya Birla Financial Services Group