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Year-Ender 2024

zomato flip flopBrands
From Pure Veg Mode to job criticism: Zomato's flip-flops in 2024
By Ruchika Jha
Dec 30, 2024 05:00 IST 2 Min read
retail media yearenderMedia
Expected to grow at 13.5% in 2025, retail media witnessed a surge this year
By Benita Chacko
Dec 27, 2024 05:20 IST 3 Min read
Elon MuskDigital
2024: The year Elon Musk & X battled it out with the advertisers
By Ubaid Zargar
Dec 27, 2024 05:10 IST 3 Min read
Talented CEO GautamAdvertising
The stinker mail was in the form of a legal notice: Gautam Reghunath
By Shreyas Kulkarni
Dec 27, 2024 05:00 IST 3 Min read
Atul Sharma hero image (3)Corporate Communications and PR
Influencers are the new brand currency for social-first reputation: Atul Sharma of Ruder Finn
By Ruchika Jha
Dec 26, 2024 05:30 IST 4 Min read
Agency Drama 2 Advertising
Omnicom+IPG, W+K, and Medanta plagiarism: Best of agency drama in ‘24
By Shreyas Kulkarni
Dec 26, 2024 05:11 IST 4 Min read
ott 2024OTT Streaming
From SVOD decline to pause ads, the rollercoaster ride of OTTs in '24
By Nisha Qureshi
Dec 26, 2024 05:00 IST 3 Min read
Pragati Rana of TGTHRAdvertising
Don’t misbehave with my team: Pragati Rana to a CMO
By Shreyas Kulkarni
Dec 26, 2024 04:50 IST 4 Min read
Swati Bhattacharya/GCPLAdvertising
All creative leaders should take the in-house agency plunge: Godrej's Swati Bhattacharya
By Shreyas Kulkarni
Dec 24, 2024 05:30 IST 5 Min read
International ad controversiesAdvertising
When creativity backfires: Global ads that faced outrage in 2024
By Ruchika Jha
Dec 24, 2024 05:20 IST 3 Min read
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