Results for 'Abhishek Madhavan'

Brands and Sports marketing

What makes the ICC Men’s T20 World Cup a sought after event for fans and brands?

afaqs! spoke with marketing heads on their excitement and anecdotes attached to the T20 World Cup as well as their thoughts on why the event is a lucrative advertising property.
Brands and Sports marketing

“We wanted to take MPL to the masses…and the IPL can help any brand become a household name”: Abhishek Madhavan

We spoke to the marketing head at Mobile Premier League (MPL) about the brand’s partnership with IPL, the role of broadcast, the involvement of young brands and more.