Results for 'Amit Akali'


Trailers for ads. Weird, right? Brands disagree. Here’s why.

Brands are coming up with teasers and trailers around their TVC launches, let’s understand what they bring to the table.

Why Tata AIG’s new spot with Ranbir Kapoor and Rohit Shetty is the perfect example of celeb-led campaigns

We talk to the brand and Wondrlab about the campaign and the need for authenticity in ads.

Cannes Lions 2022: Analysing Team India's best performance yet

A look back at how agencies performed across categories and mediums this year.

What's Your Problem's new ad for Spotify harps on its Family plan

The campaign stems from the insight that in India, when a person upgrades anything in India, they try to upgrade their entire family with them.

Spotify looks to expand its subscriber base with shorter affordable plans

The music streaming giant has released two spots for ‘Premium Mini’, where users can now subscribe to a daily plan for Rs 7, or a week-long plan for Rs 25.

Wondrlab announces its first acquisition with What’s Your Problem

Amit Akali to be co-founder and chief creative officer at Wondrlab.

"Singular messaging in 10 seconds always helps": Dailyhunt's CMO Samir Vora on 6 new ads targeting youth

The content and news aggregator app's latest campaign focuses on the fresh nature of the brand and its young audiences. We spoke to the platform's CMO...

Tanishq's Raksha Bandhan ad film celebrates 'sisters' of all kinds

The ad is a take on familial 'brother-sister' ties as well as a tribute to frontline workers.

What does PM Modi’s ‘vocal for local’ push mean for independent ad agencies?

When it comes to ‘vocal for local’, why stop at manufacturing industries and brands? Why not extend the thought to independently-owned ad agencies, too?

What's Your Problem beefs up the creative team with five senior hires