The 'Pushpa' actor has become a popular face in adland. She's endorsing brands across product groups, that have little in common except her! What kind audience does she appeal to? Will her popularity last?

Macho Innerwear has taken up the case with ASCI and expects that “reason will prevail and the copied ad will be withdrawn forthwith.”

The account was won following a multi-agency pitch and will be handled by the agency’s New Delhi office.