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Results for 'Ananda Ray'
Ananda Ray moves on from Rediffusion
After a career in advertising spanning nearly 25 years, the veteran adman says his next move is undecided as of now.
Can Air India reimagine the Maharajah for modern times?
The Tata group acquired 100% in Air India and the Maharajah is back in Ratan Tata’s palace. Can the mascot be contemporised for this day and age?
Samsung banks on the design of Galaxy Z Fold3 and Flip3 as it looks to balance productivity with style
Will the new premium models remain the eye-candy of the suits or become the fancy of the millennials and Gen Z? We find out.
Panasonic AC takes on Covid induced 'spray culture'; tells us to "chill" instead
Cross segment rivalry plays out in an AC ad that mocks recently formed disinfection habits.
Coca-Cola does an Axe deodorant; gets Ranbir Kapoor to groove for a group of swooning girls
How does a group of girls fawning over a Bollywood heartthrob, who is dancing, help a cola brand?
Cure.fit woos calorie counters with YouTube content that asks them to co-script while watching
It reminds us of the intensely interactive Netflix movie ‘Bandersnatch’, where viewers clicked on the story options on the screen to co-write the tale.
MakeMyTrip tries to arouse wanderlust, urges people to travel in new ad
As states across India ease curbs and people look to travel, the leading online travel company looks to return from a COVID slump with its new campaign.
Saifeena stars in a new LUX ad; has copywriting taken a backseat in celeb led ads?
Is a celeb's presence in an ad enough for a brand to sell its products?
Xiaomi's ad for its new Mi trimmer features three of its employees and an Old Spicesque voice-over
Over four minutes long, the ad is a sign of how far DIY men's grooming has come.
Wagh Bakri's attempt at 'wokeness'...
The ads portray two couples in two very different situations...