After a career in advertising spanning nearly 25 years, the veteran adman says his next move is undecided as of now.

The Tata group acquired 100% in Air India and the Maharajah is back in Ratan Tata’s palace. Can the mascot be contemporised for this day and age?

Will the new premium models remain the eye-candy of the suits or become the fancy of the millennials and Gen Z? We find out.

Cross segment rivalry plays out in an AC ad that mocks recently formed disinfection habits.

How does a group of girls fawning over a Bollywood heartthrob, who is dancing, help a cola brand?

It reminds us of the intensely interactive Netflix movie ‘Bandersnatch’, where viewers clicked on the story options on the screen to co-write the tale.

As states across India ease curbs and people look to travel, the leading online travel company looks to return from a COVID slump with its new campaign.

Is a celeb's presence in an ad enough for a brand to sell its products?

Over four minutes long, the ad is a sign of how far DIY men's grooming has come.

The ads portray two couples in two very different situations...