Results for 'Ashwini Gangal'

Advertising

Creative Week 2021: From agency culture to clients having “FOMO” to ads making you squirm

It was the India chapter of The One Club’s “Creative Week 2021 Global Media Talks” hosted by afaqs!.
Media

Is India and its gigantic internet audience the pollen for the bourgeoning video bee?

And should we be gender brave or gender blind? Ashwini Gangal, executive editor, afaqs!, quizzes four female leaders for an AVIA session on ‘Future of Video India’.
Guest Article

Consuming the Consumer Conundrum

Do consumers consume, buyers buy and users use? Why do we use a word with biological connotations – consume – for a monetary transaction? An analysis.
Marketing

Are consumers above 40 irrelevant?

Of course not. Then why do we see ageist marketing strategy all around?
Marketing

“There's more access to luxury today”: Pallavi Singh, BMW

A luxury specialist on top-end car marketing...
Advertising

Remembering Air India's Maharaja on the sets of KBC

When Big B saluted Air India while filming Kaun Banega Crorepati...
Media

“Must know what readers are consuming outside your site”: Vikatan's Srinivasan

Digital aspirations of a 93 year old magazine brand.
Digital

A client, a media buyer and a digital geek on the 'online-only' ad...

Digital

How to integrate a brand in online content without killing it?

Marketing

Brand Owner's Summit to debut in Mumbai