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Points of View
Last 30 days
Brands and Sports marketing
Great LifeStyle Brands
Media Brand Awards
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Results for 'Ashwini Gangal'
Consuming the Consumer Conundrum
Do consumers consume, buyers buy and users use? Why do we use a word with biological connotations – consume – for a monetary transaction? An analysis.
Are consumers above 40 irrelevant?
Of course not. Then why do we see ageist marketing strategy all around?
“There's more access to luxury today”: Pallavi Singh, BMW
A luxury specialist on top-end car marketing...
Remembering Air India's Maharaja on the sets of KBC
When Big B saluted Air India while filming Kaun Banega Crorepati...
“Must know what readers are consuming outside your site”: Vikatan's Srinivasan
Digital aspirations of a 93 year old magazine brand.
A client, a media buyer and a digital geek on the 'online-only' ad...
How to integrate a brand in online content without killing it?
Brand Owner's Summit to debut in Mumbai