Results for 'Ashwini Gangal'

Guest Article

Consuming the Consumer Conundrum

Do consumers consume, buyers buy and users use? Why do we use a word with biological connotations – consume – for a monetary transaction? An analysis.
Marketing

Are consumers above 40 irrelevant?

Of course not. Then why do we see ageist marketing strategy all around?
Marketing

“There's more access to luxury today”: Pallavi Singh, BMW

A luxury specialist on top-end car marketing...
Advertising

Remembering Air India's Maharaja on the sets of KBC

When Big B saluted Air India while filming Kaun Banega Crorepati...
Media

“Must know what readers are consuming outside your site”: Vikatan's Srinivasan

Digital aspirations of a 93 year old magazine brand.
Digital

A client, a media buyer and a digital geek on the 'online-only' ad...

Digital

How to integrate a brand in online content without killing it?

Marketing

Brand Owner's Summit to debut in Mumbai