Results for 'Asia Cup 2023'


India-Pakistan semi-final dominates ad volumes in Asia Cup 2023

According to a new report by TAM Sports, Vini Cosmetics (Fogg) was the largest advertiser for the tournament.

Asia Cup 2023 becomes most-watched edition of the tournament: Star Sports

Total viewing time for the live broadcast tournament, excluding the final, Asia Cup 2023 increased by 75% compared to the previous edition tournament.

Rain continues to disrupt Asia Cup matches, raises concerns for cricket broadcaster and advertisers

This was the second crucial India-Pakistan match to be disrupted by rain, after a similar occurrence on September 2. 

Disney Star onboards 18 sponsors for Asia Cup 2023

The marquee cricket tournament is set to take place from August 30 to September 17.

Inside Disney Star’s gameplan to make cricket part of every digital and TV media plan

The broadcasting major’s ad sales head, Ajit Varghese, on the company’s Asia Cup and ICC World Cup pitch to advertisers.
Marketing Initiative

TV is the place to be as Asia Cup 2023 brings early festivities for brands

With a reach close to 400 million and potentially three India vs Pakistan encounters, the tournament offers brands a massive head-start moving into the festive season.