Results for 'Atit Mehta'

Brands and Sports marketing

Cricket LIVE’s prowess backed by their success busts myths

Cricket Live is amongst the top 5 rated shows in India with attention on ads being 37% higher attention than that on all other genres.
Brands and Sports marketing

“During an India match day or a big IPL match, we certainly see a rise in our downloads...”: Atit Mehta, BYJU’S

The chief marketing officer of the Edu-tech giant shares his views on the brand’s partnership with IPL, marketing objectives, yield factor and more. 

How will Google's data cap affect advertisers?

We ask marketers...

Yahoo! announces jury for Big Idea Chair Awards India 2013


Atit Mehta replaces Abhiroop Chuckarbutty as media services head of Unilever South Asia


Marketers should co-create content with publishers