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Results for 'Branded Content'
By
Ubaid Zargar & Yash Bhatia
Advertising
The accelerating trend of celeb-brand trickery and why it spells trouble
Next time you see a celebrity calling out a brand, will you care enough to probe?
By
afaqs! news bureau
Branded Content
Philips India, Sony SAB, Myntra, and more triumph at afaqs! Brand Storyz Awards 2023
On December 06, a diverse array of top brands came under one roof at Aloft in Aerocity, New Delhi to add another chapter to their success stories.
By
Shreyas Kulkarni
Marketing
Zomato, Coca-Cola, BMW, McDonald’s… brands are hosting concerts more than ever
Will on-ground events do for brand marketers what viral ad campaigns did for them in the last decade?
By
Shreyas Kulkarni
Marketing
Coca-Cola’s Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads
The beverage giant’s VP of marketing says the music show won’t broadcast on MTV but will reach viewers through the show’s YouTube channel.
By
afaqs
Advertising
afaqs Creative Showcase: 'Don't drink-and-drive, take an Ola,' says AIB
By
afaqs
Advertising
"We want to amplify the joy of long rides": Sumeet Narang, Bajaj Auto on Discover's on-ground campaign
By
afaqs
Digital
How Brands can use Content
By
afaqs
Interviews
Goafest 2014: "KPMG has ensured the winning work is authorised by the advertiser and exposed in the media": Srinivasan Swamy
By
afaqs
Advertising
The Rather Long Shortlist