Results for 'Branded Content'

Advertising

The accelerating trend of celeb-brand trickery and why it spells trouble

Next time you see a celebrity calling out a brand, will you care enough to probe?
Branded Content

Philips India, Sony SAB, Myntra, and more triumph at afaqs! Brand Storyz Awards 2023

On December 06, a diverse array of top brands came under one roof at Aloft in Aerocity, New Delhi to add another chapter to their success stories.
Marketing

Zomato, Coca-Cola, BMW, McDonald’s… brands are hosting concerts more than ever

Will on-ground events do for brand marketers what viral ad campaigns did for them in the last decade?
Marketing

Coca-Cola’s Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads

The beverage giant’s VP of marketing says the music show won’t broadcast on MTV but will reach viewers through the show’s YouTube channel.
Advertising

afaqs Creative Showcase: 'Don't drink-and-drive, take an Ola,' says AIB

Advertising

"We want to amplify the joy of long rides": Sumeet Narang, Bajaj Auto on Discover's on-ground campaign

Digital

How Brands can use Content

Interviews

Goafest 2014: "KPMG has ensured the winning work is authorised by the advertiser and exposed in the media": Srinivasan Swamy

Advertising

The Rather Long Shortlist