Results for 'causevertising'


Ralco Tyres and Sonu Sood want to reduce the pressure on quick commerce delivery execs

BBDO India CCO Hemant Shringy explains why such a campaign, if Sood was a right choice, and when causevertising works.

Causevertising in times of coronavirus, in the context of Lifebuoy

If a brand doesn't have a cause - now isn't a good time to go hunting for one, recommends David Porter, VP of global media at Unilever for APAC and Africa.

In search for authenticity, are brands swinging towards real people?

Here is our analysis of how brands selectively choose their faces.

Does every brand really need a higher purpose?