Results for 'causevertising'

Advertising

Ralco Tyres and Sonu Sood want to reduce the pressure on quick commerce delivery execs

BBDO India CCO Hemant Shringy explains why such a campaign, if Sood was a right choice, and when causevertising works.
Marketing

Causevertising in times of coronavirus, in the context of Lifebuoy

If a brand doesn't have a cause - now isn't a good time to go hunting for one, recommends David Porter, VP of global media at Unilever for APAC and Africa.
Advertising

In search for authenticity, are brands swinging towards real people?

Here is our analysis of how brands selectively choose their faces.
Advertising

Does every brand really need a higher purpose?