Results for 'celeb endorsers'

Guest Article

Is this the era of WSP - who is saying the proposition?

It seems so, at least if an average sampling of commercials during an IPL telecast, is anything to go by.
Advertising

80% of celeb endorsements featured movie stars: TAM Adex July-Sept 2022 report

As per the report, celebrity endorsement ad volumes increased by 1% in July-September 2022, as compared to January-March.
Marketing

How investments by celebrities power up start-up brands

Anushka Sharma for D2C kids’ snack brand Slurrp Farm, Deepika Padukone for flavoured yogurt brand Epigamia, KL Rahul for innerwear brand XYXX. The list goes on.