Results for 'CMO Week'

Marketing

Pandemic, digital, and new-age apps: The new BFSI ecosystem

A look at how the pandemic has shaped the BFSI sector especially its marketing function and how it is dealing with new-age apps. 
Marketing

Are you shopping at The Great Indian Online Chemist?

A look at the fledgling e-pharmacy category in India, the challenges it faces, and how its ongoing consolidation phase will shape its future.
Marketing

Navigating the challenges of creating brand influence before the purchase decision

How can brands slant a user’s preference when the shopping happens on multi-brand e-commerce sites?
Marketing

Marketing heads from Dabur, Emami, L’Oréal and Godrej Consumer Products, on innovation

The unnatural situation of the pandemic and extended lockdowns has compelled FMCG brands to innovate and cater to altered consumer needs.
Marketing

It’s time for CMO Week 3.0: an unsteady period where product and marketing innovations will reign supreme

Caught in a challenging reality, we will talk to CMOs about their survival strategies.
Marketing

The fintech boom in India: challenges, audiences and the 'trust' factor

On Day 2 of CMO week, a panel of marketers discussed the fintech sector in India in detail – audience, trust, growth potential, et al.
Marketing

As brands invest in own e-commerce channels, will they rival platforms that rescued them?

What happens when brands, thanks to the e-commerce explosion during COVID, begin to rival e-commerce players with their own platforms?
Marketing

Get ready for ‘CMO Week’: marketing lessons from 2020

What have marketers across categories like e-commerce, edtech, FMCG, auto, etc., learnt in 2020? We’re asking them at CMO Week, from December 14-17.