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Results for 'CMO Week'
By
afaqs! news bureau
Marketing
Pandemic, digital, and new-age apps: The new BFSI ecosystem
A look at how the pandemic has shaped the BFSI sector especially its marketing function and how it is dealing with new-age apps.
By
afaqs! news bureau
Marketing
Are you shopping at The Great Indian Online Chemist?
A look at the fledgling e-pharmacy category in India, the challenges it faces, and how its ongoing consolidation phase will shape its future.
By
Aishwarya Ramesh
Marketing
Navigating the challenges of creating brand influence before the purchase decision
How can brands slant a user’s preference when the shopping happens on multi-brand e-commerce sites?
By
Ashwini Gangal
Marketing
Marketing heads from Dabur, Emami, L’Oréal and Godrej Consumer Products, on innovation
The unnatural situation of the pandemic and extended lockdowns has compelled FMCG brands to innovate and cater to altered consumer needs.
By
afaqs! news bureau
Marketing
It’s time for CMO Week 3.0: an unsteady period where product and marketing innovations will reign supreme
Caught in a challenging reality, we will talk to CMOs about their survival strategies.
By
Aishwarya Ramesh
Marketing
The fintech boom in India: challenges, audiences and the 'trust' factor
On Day 2 of CMO week, a panel of marketers discussed the fintech sector in India in detail – audience, trust, growth potential, et al.
By
afaqs! news bureau
Marketing
As brands invest in own e-commerce channels, will they rival platforms that rescued them?
What happens when brands, thanks to the e-commerce explosion during COVID, begin to rival e-commerce players with their own platforms?
By
afaqs! news bureau
Marketing
Get ready for ‘CMO Week’: marketing lessons from 2020
What have marketers across categories like e-commerce, edtech, FMCG, auto, etc., learnt in 2020? We’re asking them at CMO Week, from December 14-17.