Results for 'Connected TV advertising'


Brands spent $57 mn to target India's 22 mn CTV households in 2022: GroupM report

As per a GroupM-Kantar report, connected TV ad spending will grow at a CAGR of 47% between 2022 and 2027.

Connected TV advertising: What brands are missing out on by ignoring this emerging medium

The rapid growth of CTVs has piqued the interest of marketers and media planners to reach out to their audiences.