Results for 'Content Marketing'


Decoding Rusk Media's five-year evolution: Short-form content and Gen Z focus

Rahul Arora, National Sales Head at Rusk Media speaks about the evolution of content marketing, connecting with Gen Z and the company’s growth.

Here’s why Acko is bullish on content marketing

The brand’s EVP of marketing walks us through the brand’s ambition of demystifying the BFSI category.

How Bombay Design Centre is going about modernising Camlin's brand legacy

The brand is looking to up its digital footprint to woo new-age consumers. Bombay Design Centre is paving the way.

Zomato reenacts the lives of its top customers in this content series

The brand has launched three films to celebrate the top-shot consumers with peculiar ordering behaviour.
Points of View

Navigating the content marketing landscape: Humanising brands, diverse platforms, and celeb equality

Marketing leaders from Hero Electric Vehicles, Culinary Brands, and Quora dispel content marketing myths and express desired landscape changes.
Branded Content

Zerodha and LearnApp's content marketing collab turns fresh rival for weary finfluencers

After ASCI and SEBI, it is the time of 'Zing!'.

Zomato unveils quirky foodie game show hosted by Sanya Malhotra

Contestants face off in a series of lively games, including challenges like 'speed-o-meter' and 'guess the dish?'

Why Adidas chose rap and Raftaar to unite fans and cheer on Team India for ICC Men’s World Cup

The brand’s new campaign dollies in on a billion cricketing enthusiasts hoping for a third World Cup trophy.

PolicyBazaar’s Anupama integration generates 4x customer leads

Samir Sethi, head of brand marketing, reports fourfold web traffic surge to check term life insurance between 10-11 p.m. during the show's airing.

Thums Up ties up with Disney+ Hotstar for a content series ahead of ICC World Cup

The series, hosted by Harsha Bhogle, will feature Sourav Ganguly, Yuvraj Singh, Gautam Gambhir, Virendra Sehwag, and Dinesh Karthik.