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Results for 'Content Marketing'
By
Nisha Qureshi
Media
Decoding Rusk Media's five-year evolution: Short-form content and Gen Z focus
Rahul Arora, National Sales Head at Rusk Media speaks about the evolution of content marketing, connecting with Gen Z and the company’s growth.
By
Ubaid Zargar
Marketing
Here’s why Acko is bullish on content marketing
The brand’s EVP of marketing walks us through the brand’s ambition of demystifying the BFSI category.
By
Ubaid Zargar
Marketing
How Bombay Design Centre is going about modernising Camlin's brand legacy
The brand is looking to up its digital footprint to woo new-age consumers. Bombay Design Centre is paving the way.
By
Ubaid Zargar
Advertising
Zomato reenacts the lives of its top customers in this content series
The brand has launched three films to celebrate the top-shot consumers with peculiar ordering behaviour.
By
Ruchika Jha
Points of View
Navigating the content marketing landscape: Humanising brands, diverse platforms, and celeb equality
Marketing leaders from Hero Electric Vehicles, Culinary Brands, and Quora dispel content marketing myths and express desired landscape changes.
By
Akshit Pushkarna
Branded Content
Zerodha and LearnApp's content marketing collab turns fresh rival for weary finfluencers
After ASCI and SEBI, it is the time of 'Zing!'.
By
afaqs! news bureau
Marketing
Zomato unveils quirky foodie game show hosted by Sanya Malhotra
Contestants face off in a series of lively games, including challenges like 'speed-o-meter' and 'guess the dish?'
By
Ubaid Zargar
Advertising
Why Adidas chose rap and Raftaar to unite fans and cheer on Team India for ICC Men’s World Cup
The brand’s new campaign dollies in on a billion cricketing enthusiasts hoping for a third World Cup trophy.
By
Yash Bhatia
Media
PolicyBazaar’s Anupama integration generates 4x customer leads
Samir Sethi, head of brand marketing, reports fourfold web traffic surge to check term life insurance between 10-11 p.m. during the show's airing.
By
afaqs! news bureau
Marketing
Thums Up ties up with Disney+ Hotstar for a content series ahead of ICC World Cup
The series, hosted by Harsha Bhogle, will feature Sourav Ganguly, Yuvraj Singh, Gautam Gambhir, Virendra Sehwag, and Dinesh Karthik.
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