Results for 'conversational marketing'


Unbundling the new tech in conversational commerce with Jio’s Haptik

Nameer Khan, director of growth, Haptik, talks to afaqs! about the conversational AI platform’s integration with ChatGPT, and more.

Beyond the sale: Is post-purchase customer engagement the elixir of brand loyalty?

Conversational engagement platform Gupshup’s senior director, Vartika Verma, talks to afaqs! about the need, essentials, and future of post-purchase customer engagement.
Guest Article

From unengaged to loyal: Let conversational marketing work its magic on the audience

Our guest author says, conversational marketing revolutionises user experiences and brand stories through conversational ads.