In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.

Ogilvy Mumbai has seven finalists selections on behalf of Cadbury Celebrations, two for MTV & ARDSI, and one for Cadbury Perk.

The Indian sweets and snacks maker is looking to onboard an agency that works hand-in-hand with its marketing goals.

Over a call, the creative agency's director, Nagessh Pannaswami, confirms that they are open to discussion about the 'wait period'.