The celebrity mismatch for match making. Karan Johar promoting inter-alumni marriages? Seriously?

Domino’s used a moment creatively, acted fast, and got noticed. Now, is it important for the brand to deliver on this promise? Who’s keeping score?

Are we missing the big shift in influence that is changing advertising?

Processed foods were never considered healthy, but in light of a leaked document, there is fresh scrutiny on these products. What impact will this have?

The Szechwan chutney was first launched on e-commerce platforms and the company is actively working to generate trials among consumers with a pack that is priced at Rs 10.

The rise of consumer activists, vigilantes, micro-authority consumers, who’re turning kitchens, bathrooms into labs, courtrooms.

What are brands you never associated with hygiene, germ kill, or immunity doing in this room?

Glow & Lovely has brought the ingredient story into the spotlight. The label on the pack has never been more important.