Results for 'Divyapratap Mehta'

Points of View

Why is Domino’s ‘free pizza for life’ promise to Olympian Mirabai Chanu getting polarised reactions?

Domino’s used a moment creatively, acted fast, and got noticed. Now, is it important for the brand to deliver on this promise? Who’s keeping score?
Guest Article

The big shift: From advertising creating influencers to influencers creating advertising

Are we missing the big shift in influence that is changing advertising?
Points of View

Will the Nestle controversy bring processed foods under fresh scrutiny?

Processed foods were never considered healthy, but in light of a leaked document, there is fresh scrutiny on these products. What impact will this have?
Marketing

Mother’s Recipe forays into chutneys segment with Desi Szechwan sauce

The Szechwan chutney was first launched on e-commerce platforms and the company is actively working to generate trials among consumers with a pack that is priced at Rs 10.
Guest Article

Are brands ready to tackle the transparency, purity and science obsessed consumer?

The rise of consumer activists, vigilantes, micro-authority consumers, who’re turning kitchens, bathrooms into labs, courtrooms.
Guest Article

Dear non-hygiene, non-germ kill, non-immunity brands...

What are brands you never associated with hygiene, germ kill, or immunity doing in this room?
Guest Article

Rise of the Erin Brockovich consumer

Glow & Lovely has brought the ingredient story into the spotlight. The label on the pack has never been more important.
Marketing

Hyundai uses 'car sounds' to compose 'Drive Mein Junoon' music video

Advertising

Coca-Cola: no place like home

Advertising

"Right product, right cost and right timing ensure the success of a car": Sumit Sawhney, country CEO & MD, Renault India Operations