Pavan Ponnappa, head of categories and marketing, however, says eBay competes with vertical specialists and not other e-commerce marketplaces.

On the sidelines of the new campaign launch, Ponnappa discusses e-commerce, cross border trade and the platform itself.

We spoke to Pavan Ponnappa from eBay about the brand’s relaunch after laying low for a couple of years since parting ways with Flipkart.

As the agency of record, Clevertize, the Bengaluru-based martech consultancy, will handle the creative, digital and media mandate for eBay in India.