The campaign, conceptualised by Edelman India and Alcon, captures relatable moments in everyday life of four aging adults whose life experiences are compromised because of cataract.

In his new role, Pathak will report into Tim Green, Edelman’s Chief Creative Officer for Asia-Pacific.

Calling out to all customers to come and experience the warmth and strong sense of connection and personalization the brand offers.

As COVID continues to ravage the nation, the employers look for an extra holiday a week in a bid to soothe frayed nerves, and keep mental stress and burnout at bay.