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Points of View
Small payments, big impact: Digital content companies adopt sachet culture
Heads of WinZo, FanCode, and PocketFM detail their experimentation with micropayments as a viable revenue stream.
You might not see e-gaming ads this World Cup season, here’s why
Following the new taxation policy, most e-gaming brands have paused advertising and are exercising caution. Brands will likely stay away from the ICC World Cup, say industry insiders.
afaqs! news bureau
Gaming and e-Sports
Online gaming companies to engage with states on gaming rules
The organizations intend to reach out to the governments of Tamil Nadu, Odisha, Assam, and Telangana to raise their concerns.
Ubaid Zargar & Akshit Pushkarna
IPL ads: Here a cricketer, there a cricketer; yee ya, yee ya, yoh?
With every second brand onboarding cricketers for their IPL campaigns, experts weigh in on the recall value of this year’s IPL ads.
Is ‘news’ the surrogate advertising route for betting platforms?
FairPlay, Parimatch, and 1xBet promote themselves as news platforms but they are betting companies.
IPL impact: fantasy gaming platform PlayerzPot saw 50% increase in registrations
CEO Sunil Yadav informs that the platform has quadrupled its IPL budget this year.