Results for 'FMCG sector'

Marketing

Lessons from the MDH-Everest row: Navigating foreign waters and engaging the conscious Indian consumer

Amid rising scrutiny and foreign bans on iconic Indian FMCG brands, experts suggest ways for these brands to navigate the situation.
Media

Rural demand, good monsoon expectations drive FMCG sector recovery; set to boost ad spends this year

The ad spending environment remained soft due to a weak pace of recovery in consumption demand for FMCG companies.
Advertising

Patanjali ad row: SC turns its focus on misleading ads by other FMCG brands

The SC has asked the Centre about the steps taken to prevent other misleading ads from the FMCG sector.
Marketing

FMCG witnesses bounce back to pre-COVID levels: Nielsen report

There was a clear prioritisation of FMCG categories by consumers during the lockdown period, and significant recovery with Unlock 1.0 in June.
Guest Article

The creations that followed the chaos

While the FMCG sector is expected to emerge as a clear winner post lockdown, we can also expect the tech industry to come out with more products