With many QSRs having cemented their affordable menu items, the chicken giant has its task cut out.

With its latest foray, the brand aims to build the category to more than Rs 300 crore over the next five years.

The partnerships will engage users in creative forms of content and appeal the message of healthy food eating.

The first four episodes of the eight-part series have gone live on the Zomato app and the subsequent four episodes are to be released shortly.

Chief Brand Officer, Pizza Hut India