Can one ointment do the job of Burnol, Soframycin, Boroplus, Ring Guard?
In its first ad, Cipladine is positioned as a solution for cuts, burns, bruises, skin infections. Will a single cream be trusted to perform four specialised functions?
Dettol’s laundry sanitiser ad arrives at a time when the segment is more cluttered than clean
The ad touts the sanitiser, but makes mention of a man challenging his wife’s laundry process. It is a bit strange when one assumes that couples were sharing the laundry load since last year’s COVID-induced lockdowns.
2020 creates 'fabric sanitiser' sub-segment within laundry; will it stick?
Dettol, Lifebuoy have a liquid laundry sanitiser. Savlon, Godrej Aer offer fabric sanitiser sprays. Will the pandemic make the gap between 'wash' and 'sanitise' permanent?
