Air fresheners are now air sanitisers. Meanwhile, air conditioners and air purifiers repurpose their USP to suit the times – they claim to kill viruses.

Dettol, Lifebuoy have a liquid laundry sanitiser. Savlon, Godrej Aer offer fabric sanitiser sprays. Will the pandemic make the gap between 'wash' and 'sanitise' permanent?

In a newly released TVC, we see Bollywood actress Raveena Tandon show users how the product kills germs that are suspended mid-air.

Godrej Aer offers home and car fragrances, and has now diversified to offer fabric, air and travel sanitisers.

Here's a glimpse into Apparao's career and marketing style...