The television association has been a driving force behind instant, measurable and exponential brand and business impact.

Star Sports and Jio Cinema battle it out in their recently launched IPL campaigns.

Saudi continues to strengthen its competitive advantage in the market, and it will look to welcome more than two million visitors from India this year.

Anil Jayaraj, Viacom18 Sports, CEO, says Indian Premier League will be free to watch on Jio Cinema. The platform is eyeing ad revenue of Rs 3,500-4,000 crore and a reach of 500 million for IPL.

The renewed media rights deal has driven up the value of the ecosystem, says D and P Advisory’s 2022 IPL valuation report.