Results for 'Indian Premiere League'

Marketing Initiative

IPL on TV: Fueling >3X growth in brand and business impact for advertisers across categories

The television association has been a driving force behind instant, measurable and exponential brand and business impact.

IPL promo campaigns 2023: Focus shifts from celebrating cricket to medium

Star Sports and Jio Cinema battle it out in their recently launched IPL campaigns.

Saudi Tourism Authority partners with Indian Premier League

Saudi continues to strengthen its competitive advantage in the market, and it will look to welcome more than two million visitors from India this year.
OTT Streaming

Disruption Ahead: Viacom18 emulates the Jio model for IPL 2023

Anil Jayaraj, Viacom18 Sports, CEO, says Indian Premier League will be free to watch on Jio Cinema. The platform is eyeing ad revenue of Rs 3,500-4,000 crore and a reach of 500 million for IPL.

The IPL business is worth $10 bn; where does it go from here?

The renewed media rights deal has driven up the value of the ecosystem, says D and P Advisory’s 2022 IPL valuation report.

New Playground


IPL 2014: The call you can't ignore!


IPL 2014 to start on April 16; first leg to be held in UAE


STAR Life OK to air Asia Cup 2014 live


IPL's Auction Packed Opening