Results for 'iPhone SE'


Leo Burnett's Apple IPL ads convince users to splurge on iPhone

The common thread in all the ads is the narrator asking - "Is the iPhone good enough?"

Why did OnePlus create ‘affordable’ sub-brand Nord?

We spoke with Siddhant Narayan, head of marketing - India, OnePlus, about the company’s latest move and what went into creating the new identity Nord.
Points of View

Can OnePlus’ ‘premium’ image co-exist with its new ‘affordable’ identity?

OnePlus is about to launch its affordable variant, the OnePlus Nord. A similar move was attempted by its arch-rival Apple by launching iPhone SE in 2016.

Apple talks 'affordability' as it launches the iPhone SE

It starts from Rs. 42, 500, aimed at those who aspired for an iPhone but couldn't afford it, Apple says "Lots to love. Less to spend".