Results for 'K. Vaitheeswaran'

Marketing

Swiggy Instamart rides ‘quick commerce’ wave with "15-30 minutes delivery" promise

E-grocers like Grofers, Dunzo, BigBasket and Big Bazaar are in the race with similar promises, ranging from 15 minutes to two hours.
Points of View

Why is Domino’s ‘free pizza for life’ promise to Olympian Mirabai Chanu getting polarised reactions?

Domino’s used a moment creatively, acted fast, and got noticed. Now, is it important for the brand to deliver on this promise? Who’s keeping score?
Advertising

Can Just Dial get us to delete Zomato, MakeMyTrip, Practo apps?

Marketing

Founders of Indian e-commerce start up Again

Advertising

WhatsApp's first India-specific TVCs attack fake news

Digital

PayU India tells you to #BeLazy in its new ad campaign for LazyPay

Points of View

Zomato Order meets Grofers' fate; lessons for peers

Points of View

Points of View: Are Indians ready to buy refurbished goods?

Digital

"Refurbished category has huge business opportunity": Shivani Suri, eBay India

Advertising

Ad Wars: Snapdeal takes a dig at Flipkart, Amazon