Results for 'Kaushik Prasad'

Advertising

Ford's new EcoSport SE sheds mounted spare wheel on consumer demand

The launch campaign showcases the case of twins, who despite being similar have different choices and outlook.
Advertising

Ford's new ads bring back a touch of 'family wali feeling' campaign

The new ads by GTB portray people going the metaphorical 'extra mile' for the people they care about.
Guest Article

"Aal Izz well", writes Ford's Kaushik Prasad about our new market realities

Some visible symbols of fight against corona may stay with us, as part of “new normal”. This is our equivalent of the “Aal Izz Well” cry …
Guest Article

When everyone is responsible, but no one is to blame

As the Piyush Pandey hiding inside each of us is waiting to spew headlines and write copious body copy...
Guest Article

Where on earth are the sexy ads?

A special guest essay by a marketer.
Guest Article

Connected Cars may be today's VCR players

Our guest author makes a case.
Guest Article

What headphone personality type are you?

Your choice of accessories could have more meaning than you think...
Guest Article

'Gupt Rog' of modern day marketers...

Guest Article

Math is the marketer’s new meth...

Guest Article

The 'Mahapaap' of Marketing