A QR code flashed across a black screen. Excellent creative execution or why do it in the first place?

Manan Shah, the app’s marketing director, talks about the campaign, working with Thinkstr, and choosing to go with print and outdoor advertising.

WhiteHat Jr has undergone a trial by fire on social media in recent times. Will Bollywood actor Hrithik Roshan as its face extinguish or fuel the fire?

While the ‘99.9 per cent safe’ route has been reduced to a farcical meme-generator, the people behind it are being savaged on social media. What if most of them had guns to their heads?

Outraged by the fact that no one has bothered to commemorate 25 glorious years of digital struggles in mainstream advertising, L Suresh rustles up a timeline of key events that shook every art pull ever pinned on a softboard.

Is the finger-format chocolate segment heating up with a hot new rivalry?

Why are we so poor at plagiarism? Why does it become so evident the minute something is lifted?

Agencies have succeeded into getting into the heads of their clients and consumers, but how many of them have managed to scale the walls of their employee’s minds?

In-housing decoded...

… to sell a product?