Results for 'L Suresh'

Advertising

Truecaller calls out harassment, stalking; creates buzz with first print and outdoor campaign

Manan Shah, the app’s marketing director, talks about the campaign, working with Thinkstr, and choosing to go with print and outdoor advertising.
Advertising

Hrithik Roshan bats for WhiteHat Jr... What will this do to the brand's image?

WhiteHat Jr has undergone a trial by fire on social media in recent times. Will Bollywood actor Hrithik Roshan as its face extinguish or fuel the fire?
Guest Article

Created a thousand bad ads, died a million deaths...

While the ‘99.9 per cent safe’ route has been reduced to a farcical meme-generator, the people behind it are being savaged on social media. What if most of them had guns to their heads?
Guest Article

A brief history of digital in mainstream advertising

Outraged by the fact that no one has bothered to commemorate 25 glorious years of digital struggles in mainstream advertising, L Suresh rustles up a timeline of key events that shook every art pull ever pinned on a softboard.
Advertising

Cadbury Dairy Milk Crispello's new ad reminds us of Nestle KitKat's ritualised wafer chocolate routine

Is the finger-format chocolate segment heating up with a hot new rivalry?
Guest Article

Doing the heavy ‘lifting’…

Why are we so poor at plagiarism? Why does it become so evident the minute something is lifted?
Guest Article

Out of fight, out of mind…

Agencies have succeeded into getting into the heads of their clients and consumers, but how many of them have managed to scale the walls of their employee’s minds?
Guest Article

The house of whacks

In-housing decoded...
Guest Article

How many brand ambassadors does it take…

… to sell a product?
Advertising

From demonstrating strong, lustrous hair to celebrating mother-daughter bond...

Hindustan Unilever's (HUL) hair-care brand-Clinic Plus has sure come a long way.