Siddharth Sharma, head of content, Viacom18 – sports, talks about LaLiga 2023/24, Viacom18’s focus on football-driven markets and its growth.

Jose Antonio Cachaza, managing director, LaLiga India, explains how partnering with e-sports company Galaxy Racer and EA sponsorship can help them enhance their following in the country from social media.

Sports giant LaLiga and transmedia multinational GXR will each hold a 50% stake in the 15-year JV, designed to increase brand presence and target younger audiences.

Can the Mukesh Ambani-backed network dent the reigning duopoly in sports broadcasting in India?

As a part of the three-year deal, Viacom18 will live-stream the matches played in Spain's top division football league on Voot and Jio Platforms

Viacom18 will leverage its TV, digital and social assets to make LaLiga a household name in the region.

In India, LaLiga Football Schools are providing e-training to kids during the lockdown.

Spain is currently in lockdown, yet LaLiga players are keeping themselves busy and, more often than not, involving fans around the world.   

The number of downloads of LaLiga’s various apps has passed 110 million in the past weeks as users continue to rise during the COVID-19 shutdown.

The campaign and hashtag translate to #CoronaLife and were the idea of Real Betis player Sergio Canales.