Results for 'laundry sanitiser'

Marketing

2020 creates 'fabric sanitiser' sub-segment within laundry; will it stick?

Dettol, Lifebuoy have a liquid laundry sanitiser. Savlon, Godrej Aer offer fabric sanitiser sprays. Will the pandemic make the gap between 'wash' and 'sanitise' permanent?
Marketing

Now, a sanitiser for clothes and laundry too…

The laundry process has many steps, with fabric softener, starch, bleach, etc., to add. Will consumers go the extra mile to use sanitiser too?