The account will be handled from the agency’s Mumbai office.

He joins from LEAD School, where he was working as Brand Vice President.

The sector significantly turned its attention to digital advertising with a rise of 74 percent in ad insertions from 2021.

Anupam Gurani has been promoted to Chief Business and Marketing Officer, and Manoj Naik to Chief Finance and Operations Officer.

Conceptualised and produced by TBWA India, LEAD’s latest digital film ‘#SaluteToParents’ is directed by Piplu Khan of Potlibaba Media House.

The mandate, won during a multi-agency pitch, will be managed from Mumbai.