Results for 'Lifebuoy hand sanitiser'

Marketing

Dabur launches 'Sanitize' soap; a look at the 'immunohygiene' segment

Dabur launches a soap and Lifebuoy claims to boost immunity. Are we witnessing the birth of a new type of segment here?
Marketing

When Lifebuoy's hand sanitiser claimed to boost immunity

A clear case of misplaced buzzy keyword, or can a hand sanitiser actually help boost your immunity?