Results for 'Mahesh Murthy'

Marketing

Why is online champion Nykaa trebling its stores to 300?

Nykaa is valued at ₹1 lakh crore because investors are excited by its online sales of ₹2,450 crores. What explains this new push for offline revenue?
Marketing

Swiggy Instamart rides ‘quick commerce’ wave with "15-30 minutes delivery" promise

E-grocers like Grofers, Dunzo, BigBasket and Big Bazaar are in the race with similar promises, ranging from 15 minutes to two hours.
Advertising

Upstox lures potential traders with ease of usage as people begin to warm up to the financial markets

It's the discount broker's first-ever ad campaign but should these online brokers roll out an AMFI like 'Mutual Funds Sahi Hai' investor awareness campaign first?
Marketing

Promise of speed, ease of ordering or stock availability: how will the cluttered e-grocery segment differentiate?

Dunzo, Amazon, Flipkart, BigBasket, Grofers, DMart, JioMart, Big Bazaar, and other grocery brands battle for supremacy to find room on the kitchen shelf.
Points of View

Zomato Order meets Grofers' fate; lessons for peers

Digital

Pops, Bharat Ranga and Mahesh Murthy feature in Quicko's 'Right to Pay Tax' campaign

Digital

Digital Vidya acquires Digital Academy India

Digital

Where is the E-com Ad Money being spent?

Advertising

Zivame.com: Redefining Lingerie Shopping

Advertising

Can Flipkart Stand For Fashion?