Results for 'movie promotions'


How going back to the basics of movie marketing played a role in the success of ‘Gadar 2’

Unlike the digital heavy movie marketing typically seen today, the makers relied on OOH and on-ground activations to drive curiosity around Gadar 2 says, Neeraj Joshi of Zee Studios.
Points of View

POV: Are movie promotions on TV actually clutter-breaking?