The new brand campaign strengthens Nihilent’s positioning as a human-centric organization with the premise that technology must elevate the human experience to be truly relevant.

The crypto trading platform’s debut ad campaign is also a first for the industry and it talks about the flexibility of buying and selling Bitcoins.

The company has donated PPE kits and N95 masks that will aid the Health Services Department in accelerating the process of detection and containing the novel coronavirus.

The anthem is a tribute to the countless COVID-19 warriors, the unsung heroes and a billion plus people suspended on hope, united by courage and faith in humanity.

HyperCollective, which was founded by KV Sridhar 'Pops', was acquired by Nihilent recently. Here's his take on advertising, the modern customer and more

KV Sridhar, founder and chief creative officer of Hypercollective will continue to look after all the creative initiatives at Nihilent and Hypercollective.