The VP - marketing and commerce, Nobel Hygeine says the existing ads in the category put additional pressure on the mom to be the ideal provider.

The author shares his experience of sailing his brand through high tides of social media trolls.

In perhaps the first direct campaign called '‘Azaadi Mubarak’ against the condition.

Raw and emotional, the ad depicts the highs and lows of lives with a womb.

The account will be handled by the agency’s e-commerce division, ecommencify.