Sachin Joseph, the brand’s executive VP of marketing talks about expansion, distribution and the new tagline. Read on.

The 'Zid, Chalte Rehne Ki' promotion will run across newspapers, radio, outdoor (bus and train panels) and digital platforms all over India.

As we enter the second polling phase, major brands launch election-themed campaigns.

It pays tribute to local business owners and frontline workers who consider their duty as religious devotion and work during festivals.

The account was won post multi-agency pitch.