Suryakumar Yadav shares the ideology of a holistic approach and innovation with the brand in technique and performance.

The brand boasts of a premium basket size of 21 products and aims to cater to a consumer size of 100 Million in the near future.

Marico’s Saffola entered the category in March 2022. Earlier, Amul launched its variant in 2021 and Kissan in 2020.

The account was won following a competitive pitch process involving some of the leading agencies across India and shall be handled from their Mumbai office.