Results for 'Publishers'

Marketing Initiative

Experience, Engagement Security and Privacy – The Secret Sauce for the Bank of OTT

In a content-centric industry, a high-quality viewing experience and privacy assurance go a long way in garnering viewer loyalty and engagement…
Marketing Initiative

The fate of Over the Top services and publishers in times of coronavirus

As the Over the Top (OTT) and publishing industries witness a never-like-before boom, how are platforms staying afloat?

PubMatic launches Audience Encore for publishers to monetise audience data

Audience Encore intends to deliver more control for publishers and data companies over their audience segments by offering granular control.