Results for 'Publishers'


Online publishers forge ahead to embrace the cookieless future

The impending demise of third-party cookies has prompted a wave of adaptation and innovation within the industry.

How do publishers balance content creation and monetisation?

Publishers need to keep brand safety in mind because it is one of the reasons advertisers will keep away from content.
Marketing Initiative

Experience, Engagement Security and Privacy – The Secret Sauce for the Bank of OTT

In a content-centric industry, a high-quality viewing experience and privacy assurance go a long way in garnering viewer loyalty and engagement…
Marketing Initiative

The fate of Over the Top services and publishers in times of coronavirus

As the Over the Top (OTT) and publishing industries witness a never-like-before boom, how are platforms staying afloat?

PubMatic launches Audience Encore for publishers to monetise audience data

Audience Encore intends to deliver more control for publishers and data companies over their audience segments by offering granular control.