The impending demise of third-party cookies has prompted a wave of adaptation and innovation within the industry.

Publishers need to keep brand safety in mind because it is one of the reasons advertisers will keep away from content.

In a content-centric industry, a high-quality viewing experience and privacy assurance go a long way in garnering viewer loyalty and engagement…

As the Over the Top (OTT) and publishing industries witness a never-like-before boom, how are platforms staying afloat?

Audience Encore intends to deliver more control for publishers and data companies over their audience segments by offering granular control.