Results for 'Rajat Mathur'


"There's been increased use of face wash, thanks to heightened awareness about hygiene": Dabur's Rajat Mathur

After the launch of a face wash line under its Vatika range, we catch up with Dabur's AGM – consumer marketing to learn more about the segment.

Marketing heads from Dabur, Emami, L’Oréal and Godrej Consumer Products, on innovation

The unnatural situation of the pandemic and extended lockdowns has compelled FMCG brands to innovate and cater to altered consumer needs.

Dabur’s Rajat Mathur on the new plant-based premium shampoo range…

Dabur has launched four variants of ‘all natural’ shampoos under its Vatika Select range. The brand’s head of innovation talks about the insight behind the launch, TG, pricing and more…