Startups' strive for profitability as investments plunge by 70% in FY23, according to a RedSeer report. 1in 5 struggling unicorns could pivot to new models, get acquired, or close entirely by FY27.

The top 3 platforms captured ~96% of the market share during the IPL 2023 Season.

The report suggest digital ad spends to grow steadily to $21 billion by FY28.

As per the report, over 45% of Digital Disruptor are ‘Digital-first’ companies.

The report highlighted that with a large and growing population of smartphone users, SFV apps have already gained significant popularity in India.

The rising popularity of these apps is catching advertisers' interest, but monetising them is a challenge.

It is a 34 per cent increase from 71 million active users in 2020.

Mobile app downloads grew by 50 per cent and user engagement went up by 20 per cent, as per a study by IAMAI, OnePlus and RedSeer.

The growth will be mostly driven by the accelerated online adoption, which is a result of COVID, states the report.

2020 also saw the rise of smaller regional OTT platforms - who have focussed on creating relevant and original content - and gained massive traction.