Results for 'research'

Guest Article

The vital role of strategy-led research in crafting effective PR campaigns

Our guest author delves into the data-driven evolution of PR, shedding light on how insights can reshape brand narratives.

“Didn't want a drab presentation, so we Indianised it”: Curry Nation’s head on post COVID-based PPT

"Based on no professional research, the idea for the presentation birthed from free-flowing conversations," says Nagessh Pannaswami

Understanding social media chatter around automobile brands


Magazines do not just inform. They engage the best: Association of Indian Magazines


Recommendations, online consumer reviews most trusted form of advertising in India: Nielsen


Lintas Media Group simplifies touch points with Connexions